US buying guide

End-of-year car deals: how far below sticker are leftover 2026 models?

We checked 15,437 new cars at 128 US dealerships on 13 November 2026. The median 2026 model was advertised 5.2% below its sticker price (MSRP), and the median 2027 was 1.4% below. Leftover 2026 Nissans and full-size pickups had the deepest cuts, up to a median of $11,645 on the GMC Sierra 1500. About half of Honda and Toyota listings were at sticker or above, against 6% of Nissans.

Dealer listing photo of 2026 Nissan Rogue SV
View 2026 Nissan Rogue SVLas Vegas, NV · Dealer listing photo

How big is the leftover discount?

Of the 8,584 new 2026-model-year cars we checked, 75.5% were advertised below MSRP. The median one was $2,357 under. Of the 6,603 new 2027 models, 55.1% were below MSRP, with a median of $526 under.

The table lists the 2026 models with the largest median discount. It only includes models with at least 40 listings at five or more stores. A median of 15% means half of that model’s listings were cut by more than 15% and half by less.

New 2026 models with the largest median discount from MSRP. Advertised prices at 128 US dealerships listing on Car Handshake, read on 13 Nov 2026.
2026 modelMedian off MSRPMedian $ offBelow MSRPCars checked
Nissan Murano19.4%$9,820100%78 at 12 stores
GMC Sierra 150016.8%$11,645100%216 at 11 stores
Nissan Rogue15.1%$6,46499%192 at 14 stores
Nissan Pathfinder14.7%$7,03997%151 at 14 stores
Nissan Kicks14.6%$3,999100%109 at 9 stores
Ram 150013.9%$8,00195%163 at 14 stores
Volkswagen Atlas12.8%$6,098100%50 at 6 stores
Jeep Grand Cherokee12.6%$5,671100%51 at 13 stores
Buick Enclave12.5%$7,325100%43 at 5 stores
Buick Encore GX12.3%$3,775100%104 at 5 stores
Ford Explorer12.2%$7,052100%75 at 9 stores
Nissan Frontier12.1%$5,482100%48 at 10 stores
Chevrolet Silverado 150012.1%$7,50994%207 at 13 stores
Ram 250011.6%$8,37394%81 at 14 stores
Ford F-15011.5%$6,93296%207 at 9 stores

Open a new 2026 model from the discount table

Current US listings matching this guide. Open the photos or ask the selling dealer about a specific car. The selection updates as inventory changes.

2026 Nissan Rogue SV

777 Nissan · Las Vegas, NV

Dealer listing photo of 2026 Nissan Rogue SV

VIN: 5N1BT3BA9TC840560

5 mi · FWD · Gasoline

Ask for the price without conditional rebates and a written out-the-door total before you travel.

What the listing supports

This is a new 2026-model-year listing. Rebate eligibility, dealer add-ons and the out-the-door total have not been verified for this VIN.

2026 Jeep Grand Cherokee Limited

Mandal Auto Group · D'Iberville, MS

Dealer listing photo of 2026 Jeep Grand Cherokee Limited

VIN: 1C4RJGBR2TC218436

3,284 mi · RWD · Gasoline

Ask for the price without conditional rebates and a written out-the-door total before you travel.

What the listing supports

This is a new 2026-model-year listing. Rebate eligibility, dealer add-ons and the out-the-door total have not been verified for this VIN.

2026 Chevrolet Silverado 1500 LT

Patterson Kilgore · Kilgore, TX

Dealer listing photo of 2026 Chevrolet Silverado 1500 LT

VIN: 2GCUKDED2T1214382

10 mi · 4WD · Gasoline

Ask for the price without conditional rebates and a written out-the-door total before you travel.

What the listing supports

This is a new 2026-model-year listing. Rebate eligibility, dealer add-ons and the out-the-door total have not been verified for this VIN.

The same model as a 2026 or a 2027

When a store has both model years, the 2026 usually carries the bigger cut. The median 2026 Nissan Rogue was $6,464 under MSRP and the median 2027 was $2,802 under. A 2026 Jeep Grand Cherokee was $5,671 under, while the median 2027 was listed $665 over.

Before you take the bigger discount, compare the two cars at the same trim. A 2027 can have a different sticker, new standard equipment or a new design, and the window sticker shows what you get. Also think about selling it later. Used-car prices are set by model year, so a 2026 bought this month will be valued as a year older than a 2027 bought the same day.

Median advertised price against MSRP for the same model in each model year. Models with at least 15 listings in each year, read on 13 Nov 2026.
Model2026 model year2027 model year
Nissan Murano19.4% below (78 cars)6.6% below (39 cars)
Nissan Rogue15.1% below (192 cars)7.6% below (179 cars)
Nissan Kicks14.6% below (109 cars)2.9% below (199 cars)
Ram 150013.9% below (163 cars)9.1% below (187 cars)
Volkswagen Atlas12.8% below (50 cars)2.2% below (69 cars)
Jeep Grand Cherokee12.6% below (51 cars)1.0% above (93 cars)
Buick Enclave12.5% below (43 cars)5.7% below (31 cars)
Ford Explorer12.2% below (75 cars)2.5% below (91 cars)
Nissan Frontier12.1% below (48 cars)7.9% below (165 cars)
Ram 250011.6% below (81 cars)3.3% below (75 cars)
Ford F-15011.5% below (207 cars)At MSRP (25 cars)
Jeep Wrangler10.3% below (67 cars)4.9% below (75 cars)
Hyundai Santa Fe8.7% below (86 cars)0.7% below (333 cars)
Honda Odyssey8.0% below (17 cars)At MSRP (130 cars)
Dodge Durango7.3% below (27 cars)0.9% above (40 cars)
Kia Carnival6.0% below (31 cars)1.7% below (201 cars)
Chevrolet Equinox5.7% below (35 cars)1.6% below (126 cars)
Hyundai Palisade3.1% below (90 cars)2.0% below (198 cars)

Models still listed at sticker or above

Honda listings split almost evenly, with 49% at sticker or above. The median 2027 CR-V, Civic, Odyssey and Passport were exactly at sticker, and 43% of the 486 2027 CR-Vs were advertised above it. Toyota looked similar. The 2026 RAV4 and Grand Highlander medians were at sticker, and 59% of 2027 Corollas were listed over MSRP, by a median of $575. The 2027 Kia Telluride, K4 and Seltos were also at sticker.

You can still ask for a lower price on these models. Expect a smaller cut than on the leftover models above, and get quotes from more than one store.

Some stores add the same dollar amount to every new car they list. One BMW dealer group listed all 533 of its cars exactly $425 over MSRP. A Kia store added $478 to all 122 of its cars, and a Subaru store added $180 to 141 of its 188. When the same amount appears on every model, ask the store what it pays for and whether you can decline it.

What the advertised price can leave out

An advertised price can include manufacturer rebates that only some buyers get. Common examples are financing through the brand’s own lender, a loyalty offer for current owners and a military discount. Ask for the price without any conditional rebate, then add back only the ones you qualify for.

Tax, registration and the dealer’s documentation fee are usually extra. The FTC suggests asking the dealer to confirm the car is on the lot and to send the out-the-door price in writing before you leave home. That total is the number to compare between stores.

We compared each dealer’s advertised price with the MSRP on the same listing. We did not check which rebates are inside a price, and a car can sell or change price after we read it.

Source: FTC: car dealer ads and promotions, know before you go

How we counted

On 13 November 2026 we read every new-car listing published on Car Handshake. After counting each VIN once, that was 15,959 US vehicles from 131 dealerships in 33 dealer groups across 20 states. We kept the 15,437 that had both an advertised price and an MSRP within 40% of each other, listed by 128 of those dealerships. A model needed at least 15 listings at three or more stores to appear in a table.

These are the dealerships that list with us, so the figures describe their inventory. Other dealers in your area may price the same model differently, and national surveys will produce different averages.

Get the out-the-door price in writing first

Choose a car below and tap “Ask for the out-the-door price.” The form opens for that listing with a message you can edit. It asks whether the car is still there, what the price is without conditional rebates, which add-ons are already on it and what the full total comes to.

The examples refresh as cars sell. Use the searches below to compare more stores.

Get help finding your next car

Tell the AI assistant your ZIP code, travel distance and must-have features. Here is a starting point you can adapt:

I want to buy a new car before the end of the year. Help me compare leftover 2026 listings with 2027s of the same model near my ZIP code, then ask the dealers for a written out-the-door price without conditional rebates.

You can also browse current listings or shop with Car Handshake in ChatGPT. Confirm unresolved equipment and availability with the selling dealer.

Publication notes

Published 13 Nov 2026. Advertised prices and MSRPs read from 15,437 new-car listings at 128 US dealerships on 13 Nov 2026. Listing examples update separately.

Report a correction to support@dealerhandshake.com.